[7] Pegler "codified the look, feel and animation" of the weird insects that run in fear of Raid, according to Steve Schildwachter, executive vice-president at Draftfcb.

plotting some silly scheme like invading a kitchen, or sometimes doing something like in a crime scene, or hanging out in some places, only to be attacked by the magical appearance of the product which swiftly dispatched the bugs to various giddily horrible deaths.

[9][10][11][12][13][14] Similar campaigns have been run in other countries, either by dubbing the US cartoons or by producing local versions, including those for Baygon, another S.C. Johnson brand of insecticides.

Possible symptoms of ingesting bug poison include, but are not limited to: erratic behavior, nausea, headache, sore throat, extreme inflammation, redness of the hands and feet, auditory hallucinations, convulsions, coma, and death.

[16][17][18] Raid's main competitors in the insecticide market are Black Flag, Hot Shot, Mortein and Baygon (also sister brand).