He arrived in the East at the head of 8,000 Norman mercenaries who took up service with Philaretus in 1073.
They were headquartered at the castle of Afranji, which means "Franks," near Harput on the Euphrates.
Some of the Normans were at Edessa, Philaretus' capital, and at Antioch, where Italian traders from Amalfi and Bari continued to find access to Eastern goods despite the troubled times in the region, with the recent coming of the Seljuk horde.
He died in battle defending Philaretus' tent from Thornig, Prince of Sassoun.
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