On January 20, 2008, Phantom Planet posted a bulletin on their Myspace page to announce that the official release date would be April 15, 2008.

Fueled by Ramen re-released a teaser trailer and stated that the first single from the album would be a reworking of "Do the Panic".

[7] In an interview with RaggedMag, vocalist Alex Greenwald explained that "all bands are kind of their own cult, you know, but we want to take it to a new level.

We really like the show Lost, and even though it's totally fiction, there's this air of mystery that's lacking in a lot entertainment these days.

I really like mystery in things, and what a little bit of enigma brings out of people and their imaginations...a band is about community, and within itself it is a brotherhood; it's companionship.