Rajendra K. Srivastava is Novartis Professor of Marketing Strategy and Innovation at the Indian School of Business.

Srivastava has held several prominent academic positions, including serving as Provost and Deputy President at Singapore Management University.

He has championed inter-disciplinary research and academic programs and has nurtured multi-disciplinary areas of excellence in financial markets, innovation, and business analytics at SMU.

This interest is also reflected in his work related to technology commercialization at ATI and IC2 Institute at UT Austin.

His current teaching interests include Business Model Innovation, Strategic Performance Management, Marketing Accountability and Driving Growth and Shareholder Value.

He is a recipient of the Marketing Science Institute's Research Awards on Brand Equity and on Assessment of the Value of Information Technology.