It houses many renowned international fashion brands including Louis Vuitton, Emporio Armani, Montblanc, H. Stern, Michael Kors, Calvin Klein, Tommy Hilfiger, Tumi, Longchamp, Tag heuer, Ralph Lauren, Carolina Herrera, Giorgio Armani, Chanel, Rolex, Nespresso, Hugo Boss and many others.

[4] Its gross leasable area is 17,800 square meters (192,000 sq ft) and it has 140 stores in two retail floors.

[5] The entire project—tower and mall—has a gross area of about 80,900 square meters (871,000 sq ft)[6] The mall is valued at 1.699 billion shekels, or 470 million dollars.

[7] This plan was met with hostility by the residents of Ramat Aviv, who feared that the mall would damage their quality of life.

This caused a delay of more than a year in constructing the mall and Meqarqee Mercaz sued the residents, claiming damages of approximately $3–5 million from them.

[11] In November 1996, Lev Leviev, an Orthodox Jewish diamond merchant, became the controlling shareholder of Africa Israel, which owned 74% of Meqarqee Mercaz.

[10][12][13] Although he first said that "he would not let religious considerations influence the management of the company", in March 1997 he declared that the mall would be closed on Sabbath[13] and he required the restaurants in it to be kosher.

Padan's and Israel Theaters' contracts allowed them to operate on weekends[15] and the residents claimed that Leviev's decision violated the secular character of their neighborhood.

[1] An arbitrator, Dov Levin, a retired Israeli Supreme Court Justice, was given the right to decide whether or not the cinemas and the restaurants would open on Sabbath.