"Rasa Sayang" (pronounced [ˈrasa 'sajaŋ], literally "loving feeling") is a folk song from the Malay Archipelago,[1][2][3][4] popular in Brunei, Indonesia, Malaysia and Singapore.
Pulau pandan jauh ke tengah, Gunung Daik bercabang tiga; Hancur badan di kandung tanah, Budi yang baik dikenang juga.
Pandan Island far in midst, With the three peaked Mount Daik; While the body decomposes in earth, Good deeds remain to be remembered.
Pisang emas brought on a sailing trip, One ripens on a box; If gold is owed, it can be repaid, But if it is gratitude, it is carried to the grave.
[11] Around a thousand Indonesians demonstrated outside the Malaysian embassy in Jakarta in November 2007 to protest the use of "Rasa Sayang" and other cultural items such as Reog Ponorogo in such adverts.
[13] In cases where people have been migrating, trading and intermingling for centuries in a region, it may be difficult to make claim of cultural property.
[9] The Malaysian Minister of Culture, Arts and Heritage, Rais Yatim, recognize that Rasa Sayange is a shared property, between Indonesia and Malaysia.
In 1959, a comedy film in Malay language titled Rasa Sayang Eh was produced by Cathay Keris in Singapore.
[19] In 1954 and 1950, "Rasa Sayange" was used in the soundtracks of Indonesian films Lewat Djam Malam and Darah dan Doa directed by Usmar Ismail.
Insulindia as It Lives and Works), used silent footage filmed in the Dutch East Indies in the 1920s by Willy Mullens but with sound added later, was released perhaps in 1941.