As developed by Rogers, the corporate campaign incorporates specialized research and a power analysis of a targeted company's corporate, financial and political ties, to design specific strategies and tactics that increase economic and political pressure on the company, its top executives, directors and those institutions that can influence them.
[1] The ultimate goal of the corporate campaign is to force the targeted company to change its behavior and act responsibly going forward.
"[3] Rogers also is the founder and director of New York City-based Corporate Campaign Inc. (CCI), which has championed labor, human rights and environmental causes for the past three decades.
[4] The Killer Coke Campaign is trying to hold the Coca-Cola Company, its bottlers and subsidiaries accountable for numerous acts of violence, including the kidnapping, torture and murder of union leaders and members of their families, in Coca-Cola bottling factories in Colombia and Guatemala.
"[5] Under the campaign, more than 60 colleges and universities in the United States and from around the world have either terminated their purchase contracts with the Coca-Cola Co., or removed company products from their campuses altogether.