Reach is an American brand of oral hygiene products, including toothbrushes, dental floss, and mouthwash.

1976 – DuPont enters toothbrush market after four years of research conducted by "bio-dental team" from Tufts University,[1] headed by Percy H. Hill Jr.,[2] consultant to Applied Ergonomics company.

[5] 1976 article at Chicago Tribune highlights the following unique selling propositions of the new toothbrush: "an angled-shaped four-sided handle (for comfortable gripping) with an extended neck (that makes hard-to-reach areas more accessible), and a compact head topped with two-leveled bristles".

[1] DuPont started new toothbrush promotion in April 1976 first in Green Bay, Wisconsin, then moved to Chicago, with advertising in newspapers and on TV.

[16] J&J doubled its advertising budgets vs. previous year to more than $20 million – in a move aimed to recover market share that declined to 15.5%.

[21] 2009 – Johnson & Johnson directly attacked its main competitors stating that Reach UltraClean floss removes up to two times more plaque than Glide (Procter & Gamble) floss and that UltraClean Toothbrush removes more plaque and provides improved gum health versus the Colgate 360° toothbrush.

Reach whitens them", but suggested to modify other claims to ensure that consumers are aware that stain removal is accomplished extrinsically, through the stain-removing abrasive action of the bristles, not intrinsically through bleaching.

[31] 2014 – In April 2014 Dr. Fresh introduced "Complete Care Triple Angle" toothbrushes,[32] presenting them on its website as "the most advanced Reach brushes ever made".