According to the New York Times, the film is "an unusual form of soft-pedal marketing of a blockbuster drug, Remicade".
Each subject is introduced individually, their stories of diagnosis, treatment and living, told first-person as well as by friends, family and physicians.
[2] Innerstate premiered on February 21, 2007, at the Directors Guild of America Theater in New York, NY.
[1] The National Psoriasis Association approved of the film, calling it "a great way to get the word out about the disease" and "fair and balanced".
They had previously distributed a film, My Skin's on Fire by Fred Finkelstein, which was part-financed by another pharmaceutical company, Genentech.