Real Men of Genius

Real Men of Genius is a series of advertisements, primarily 60-second American radio spots, for Bud Light beer.

[7] Each sixty-second ad gives mock glorification[8] in the form of a tribute to men in overlooked professions or with humorous or eccentric traits or habits.

[14] The popularity of the series led to many of the commercials being traded on peer-to-peer file sharing networks[15] and bootleg recordings of the ads being sold on eBay.

[5] In 2003, Anheuser-Busch released a collection of 20 ads on CD, titled Bud Light Salutes Real Men of Genius, Vol 1, to be sold in the company's online store.

This tour featured the announcer (Stacker) and singer (Bickler) performing several of their famous commercials live at the beginning of the show.

Stacker and Bickler performed regional versions of the spots to support Budweiser's comedy tour at radio stations and concert-sponsored venues such as Lollapalooza.

On June 18, 2019, Anheuser-Busch InBev resurrected a new version of the ad campaign for the social media age called Internet Heroes of Genius, which will run on streaming audio platforms.

[19][20] The new series was created by Red Interactive, a division of Endeavor Global Marketing, and the brewer’s in-house agency, Draftline, and feature Brandon Beilis (singing)[20] and Dave Steele (VO).