Taking place over the course of the fall semester, it aims to foster creativity and collaboration amongst incoming students to the School of Cinematic Arts.
After solving a series of environmental puzzles, players discover a secret office where they are initiated by swearing an oath of DIY-media making and receive a pack of collectible game cards.
Players must then create a film, game, image-set, live-event, or any other piece of artwork that satisfies the cards used in the Deal, submit it to the Reality Committee and justify it for points, which are tallied up on an online leaderboard.
[1] The project was commissioned by a committee led by professor Holly Willis at the behest of USC School of Cinematic Arts Dean Elizabeth Daley.
After the game's cancellation and alleged re-emergence in 2014, it was taken over by Jesse Vigil along with anonymous students selected from the previous year's season and ran at least until 2017.