It was created in November 2009 with a mission to develop and promote downtown Bradenton by making it a unique and preferred cultural destination for residents and visitors.

In September 2009, former Ringling College of Art and Design Vice President, Johnette Isham, was named Executive Director of the group, and in November Realize Bradenton Inc. achieved its formal nonprofit status.

Its newly appointed board of directors, chaired by Vernon DeSear, approved the organization’s mission to work on behalf of downtown cultural development.

[3] The organization's stated mission is "Develop and promote downtown Bradenton by making it a unique and preferred cultural destination for residents and visitors.

By utilizing elements of art and social media, the three-year project is meant to form a bridge that connects the community’s past with its present and future through a series of civic, historical and cultural exercises.

[10] In September 2012, Realize Bradenton created the "Downtown Ambassadors" program, consisting of volunteers who guide and inform visitors about the city's Riverwalk, McKechnie Field, Village of the Arts and other attractions.

"[12] Realize Bradenton was recognized with the Tampa Bay Business Journal's "2014 Public & Societal Benefit Nonprofit of the Year" award on June 5, 2014.

"Harry Potter" book series illustrator Mary GrandPré produced an iconic soft-geometry style poster for the event, the proceeds of which went to support local children's music programs.