[8] In 1986, the award was presented to a man for the first time (Michael Barrymore)[2] and 1991 saw Marina Ogilvy, the daughter of Princess Alexandra, became the first royal recipient.

[9][10][11] 2010 winner Fiona Bruce accepted the award and participated in a photoshoot, happily posing for pictures in tight jeans.

"[2] In 2014, Carol Vorderman became the first person to receive the award for a second time, joking: "I always suspected there were a lot of people out there who were glad to see the back of me.

[2] In 2012 he declared that female rears were starting to slim down as more women took to the gym, jogging and keeping trim during that Olympic year.

[2] A number of businesses sponsored the award including manufacturers of beauty products, Cadbury[3] and Wizard Jeans.

[2] The event, staged for some years at The Dorchester hotel in London, was attended by numerous press photographers[3] and included a champagne reception.