Miss Bumbum is an annual beauty pageant held in Brazil to reward the owner of the best buttocks in the country.

[1][2] Created by journalist and entrepreneur Cacau Oliver,[3][4][5][6][7] the competition has 27 contestants, each of whom represents one of the country's 27 states.

[1] The winner receives 50,000 Brazilian reais (about US$22,000) in endorsement deals, and instantly becomes a celebrity in Brazil.

[9] In October 2013, according to the International Business Times, models Mari Sousa (25) and Eliana Amaral (24) were accused of paying the equivalent of thousands of US dollars in bribes to the judges of the contest.

[33] An appreciation of well-shaped and sizeable female buttocks is common and widespread in Brazil[34] and the traditional Brazilian preference is for women to have large round buttocks,[33] the Brazilian ideal being much wider, thicker and shapelier than may often be associated with the European ideal.