In 2003, it became the first hair products company listed on the Shanghai Stock Exchange.
[3] The company operates in China but almost all of its products are sold in export markets.
The African market is particularly important for the company and accounts for about half of the company's overall revenue; in 2017 African revenue reached 884 million yuan (138.1 million U.S.
[4] Nigeria is the focal point of African operations but there are smaller subsidiaries in Ghana, Togo, Côte d'Ivoire, Burkina Faso, the Democratic Republic of the Congo, Tanzania, and Kenya.
[3] Manufacturing of synthetic hair products requiring use of machinery with constant power supply is located in China.