Its services include international calling, messaging, and mobile payment delivered in applications for Android, iPhone, and Windows Phone.

][7] In late 2017, Rebtel launched and published its first edition of Beyond Borders, an online magazine and community that curates and creates content and journalism for international migrants and immigrants.

In December 2013, Rebtel launched Sendly, a new app that lets users top up the prepaid mobile phones of friends and family abroad.

[10] Hjalmar Winbladh co-founded and spent seven years as president and CEO of Sendit AB, taking the firm public before it was acquired by Microsoft for US$127.5 million in 1999.

Following a brand overhaul, a product strategy shift to a subscription model and flat-rate pricing, and the launch of an independent work program (Activist), the company experienced a turnaround: it grew 40% after one year and reached a revenue of $95 million in 2017.