[1] Its aim is to showcase the most creative and captivating images from the adventure and action sports world, and celebrate the photographers working behind the lens.
[5] At the time, he was running training workshops for photographers, and realized there weren't any photo contests dedicated to adventure and action sports.
The winning images are selected by an international judging panel made up of around 50 photo editors, photographers, elite adventure sports athletes and other experts.
The shots are chosen blind via an online system that shows only the image, without any information about the photographer to ensure a fair process.
The winning photograph from each of the competition's ten categories is displayed on large illuminate cubes, imitating the real-life exhibit.