Based in Mumbai, the studio's activities span across creative development, production, marketing, distribution, licensing, merchandising and syndication of films in India and worldwide.

In January 2013, Karuna Badwal, Business Manager to SRK came on board Red Chillies as Co-Producer In February 2013, Venky Mysore, the CEO and Managing Director of Knight Riders Group took over additional responsibility as Chief Executive Officer of Red Chillies Entertainment as well.

[16] Originally known as Dreamz Unlimited and founded in 1999 by Shah Rukh Khan with Juhi Chawla and director Aziz Mirza, the company's first production was Phir Bhi Dil Hai Hindustani, which released in 2000.

The production house released Main Hoon Na in 2004, which did well at the box office, becoming the second highest-grossing film of the year.

The film's crew consisted of more than 5,000 members from India, Italy, and the US, and was pieced together by more than 1,000 people, working in shifts, in around 15 studios across the world.

[21] It saw the inclusion of several visual effects techniques being incorporated in the production which were carried out by Red Chillies VFX.

[22] The film witnessed a level of publicity campaigning previously unseen in India films, with marketing taking place over nine months and involving major brand tie-ups of a 52 crore (US$9.88 million) which set the record for the largest marketing budget in India.

The company is reportedly targeting a 25 percent annual business growth and is set to roll out four to five films, but the Bollywood superstar says he won't act in them.

As a producer I would like to concentrate on the films and visual effects," Shah Rukh told IANS in an interview.

It featured Amitabh Bachchan and Taapsee Pannu in lead roles and was directed by Sujoy Ghosh.

Based on the 2015 novel of the same name, this espionage thriller starred Emraan Hashmi in the lead role along with Kirti Kulhari, Vineet Kumar Singh, Jaideep Ahlawat and Sobhita Dhulipala.

[27][28] Kaamyaab co-produced with Drishyam Films starring Sanjay Mishra and Deepak Dobriyal was released on 6 March 2020.

[29] Their next upcoming film, Bob Biswas, in association with Sujoy Ghosh's Bound Script Production is currently on floors.

[citation needed] The Color Studio was involved in following projects:[71] Music Video An extended five-episode miniseries version of Aśoka aired on Star Plus from 28 May 2002 to 25 June 2002.

In 2012, SRK showed his interest to buy a 50& share of Dempo S.C. Indian football club of I League.

[91] He also has a 50% stake in the Caribbean Premier League franchise Trinidad and Tobago Red Steel from 2015 onwards.

The team clinched their maiden Caribbean Premier League title in 2015, right after Shahrukh Khan became the owner of the franchise.