Red Roof Inn

[3] Accor, which owned various hotel brands including Motel 6, purchased the Red Roof Inn for $1.115 billion.

[4] In April 2007, Accor announced the sale of Red Roof Inn to Citigroup Global Special Situations Group and Westbridge Hospitality Fund LP for $1.3 billion.

Accor planned to focus their efforts in the North American accommodation market exclusively on the Motel 6 brand after the sale was complete.

[6] In 2013, the company began a $150 million investment to upgrade and renovate the existing hotels nationwide with the new NextGen room design.

The NextGen design featured wood-like flooring, upgraded bedding, wireless internet, flat screen TVs, granite countertops, and vessel sinks in the bathroom.

[7] To coincide with the 40th anniversary of the launch of the brand, a semi truck with an exact model of the new room type toured the country.

In addition to the all new "NextGen" design, the Plus+ property offers a select number of Premium Rooms that feature additional amenities such as upgraded bath towels, high end bedding, Seattle's Best in-room coffee, and a snack box with water, orange juice, popcorn, trail mix and granola bars.

The brand quickly expanded to include State House Inn in Springfield, Illinois and Lord & Moris Times Square Hotel in New York City.

[20] The Red Roof Inn corporation has had several legal cases involving their alleged negligence towards sex trafficking victims that were brought into their hotels.

Original Logo in use 1973-2004
The original logo of Red Roof Inns, in use from 1973–2004
Red Roof Inn in Chicago
Red Roof Inn in Valdosta