It provided talk shows, radio serials, entertainment and celebrity programs, and an audio simulcast of Multivisión's main newscast.
[4] Red W Interactiva's live, talk-heavy format was cited as being a good fit for stations in the interior of the country, at the time primarily on AM.
[5] Within months of operation, its owner, Grupo Pegaso, encountered cash flow difficulties that led it to close less profitable ventures, including Red W Interactiva.
[1] Pegaso's larger problems led to the sale of its core cellular telephony business to Telefónica's Movistar division in 2002; the company also retained XEZHO-AM, a radio station in Zihuatanejo, Guerrero, whose acquisition closed after the discontinuation of operations, on March 25, 2002.
Telenovela actor José Ángel Llamas was part of the cast of the radio novel and contest program La recompensa, in which a 500,000-peso prize was on the line.