The first concession for XEDA was awarded to Augusto García Díaz, for a station on 680 kHz.
[2] In 1953, the station was bought by Publicistas, S.A., the business of Guillermo Morales Blumenkron, which also obtained a concession for XEDA-FM (now separately owned).
In 1991, it changed its name to Corazón Latino, using boleros and Caribbean rhythms in its programming.
In 1992, it changed its format and was called Rock N' Radio, with oldies music in English.
[3] Radio S.A. also cited a lack of official advertising budget for AM radio stations in Mexico City, the unavailability of the AM band on newer radios, and poor sound quality, in its decision; it noted that it had to lay off 150 people "for being obligated to operate with obsolete technology".