Red letter edition

The inspiration for printing the words of Jesus in red comes from Luke 22:20: "This cup is the new testament in my blood, which I shed for you."

On 19 June 1899, Louis Klopsch, then editor of The Christian Herald magazine, conceived the idea while working on an editorial.

[2] The red letter bible instantly became popular, and is sometimes favored by Protestant Christians in the United States.

For example, a footnote in the New International Version for John, 3:21 explains that "Some interpreters end the quotation after verse 15.

"[3] The Deir Alla Inscription, the oldest alphabetic West Semitic epigraph, uses red for emphasis.