The Redlight Children Campaign is a non-profit organization created by New York lawyer and president of Priority Films Guy Jacobson and Israeli actress Adi Ezroni in 2002, to combat worldwide child sexual exploitation and human trafficking.
Its mission is to decrease the demand side of the international sex trade through legislation and enforcement while raising awareness utilizing mass media and grassroots outreach.
At one point, the International Criminal Police Organization (Interpol) contacted Jacobson to warn him to flee the country because the Chinese, Vietnamese, and Cambodian mafia had hits taken out on his life.
[citation needed] Jacobson's and Ezroni's work on the ground level provided the education and foundation for them to address the issue on a larger scale.
After they established RedLight Children, they created a comprehensive legal manifesto of action items to decrease the demand of child sexual exploitation with the aid of a team of international lawyers.
Holly was launched at the United Nations Headquarters in New York, and later shown with the US State Department in Washington, D.C., in order to establish a political presence for the Redlight Children Campaign.