Opening in 2008[1] in Lewisville, Texas,[2] Redneck Heaven marketed itself as a rowdier, more sexually provocative version of the typical breastaurant like Hooters, Tilted Kilt, or Twin Peaks.

[3] Restaurants featured Southern and Redneck-themed interior elements such as car doors from the General Lee (from The Dukes of Hazzard) and other automotive and sports memorabilia.

[3][8] Some reviewers characterized Redneck Heaven as bridging the gap between tamer breastaurants and strip clubs,[9] though the owner said the experience had become less extreme since the early days of the restaurant.

[13] In response to this, at least three different municipalities[citation needed] in Texas changed their laws about what constitutes nudity, preventing body paint from being considered an "opaque covering".

This item drew protests from the People for the Ethical Treatment of Animals (PeTA) who argued that it was both unsafe and inhumane to consume these live fish.