Redrama, who performs primarily in English, but also in Swedish and Finnish was part of a hip-hop group Alien Allies which also included the Norwegian Paperboys and Madcon.

[3] European Border Breakers Awards is presented annually to ten emerging artists or groups who have reached audiences outside their own countries with their first internationally released album in the past year.

In 2008 and 2009, the collaboration expanded when Redrama and Paleface were joined by a reggae musician and singer CapeNape and Swedish hip hop artist Promoe of Looptroop Rockers.

Redrama's third studio album, The Getaway, was released in June 2009 by the most well-known hip hop label in Finland, Rähinä Records.

Despite the lack of large marketing campaigns, the news about the single were reported widely all over the world mainly through the Backstreet Boys fan websites and blogs.