Redwashing

Redwashing, derived from combining red with whitewashing, is the practice of a state, organization, political party, or company presenting itself as progressive and concerned about social equality and justice, in order to use this perception for public relations or economic gain.

In regard to the sphere of politics specifically, the term typically refers to right-wing populists adopting left wing ideals.

[1][2][3] According to commentators, it is common practice among right-wing politicians to adopt the rhetoric of left-wing politics to appeal to a wider segment of the electorate.

The British National Party embraced protectionism to appeal to social democrat voters facing issues related to globalization.

In these cases, it seeks to delegitimize the argument of these collectives by presenting it as extremist or obsolete, trying to give the impression that it is a leftist ideology that is dangerous for the social group and in opposition to another idea that is shown to be more reasonable.