It is a short-form video streaming app specializing in serialized dramas designed for mobile viewing, often referred to as vertical entertainment.
[1] ReelShort's shows emphasize rapid plot twists, heightened emotional conflicts, and minimal character development.
[1] Despite the failure of similar short-format television platforms in the United States, such as the closure of Quibi in 2020, it has become a popular format in China.
[1] Initially filling a void created by movie theater closures during the COVID-19 pandemic, the format became popular with Chinese viewers seeking quick entertainment.
[1][4][5] Crazy Maple Studio, the production company behind ReelShort, it was founded with the intention of introducing short dramas to an international audience.