She is based in both London and Tokyo, and is very popular in Japan,[1] with her style being described as "British punk and recycled materials molded into voluminous and voluptuous Victorian-inspired dresses".
Her stall was at Portobello road market, where she would practice her flair for displaying classic pieces restyled thus widening the appeal of the garment to more than just collectors of vintage fashion.
[citation needed] In 2003, she opened her own vintage shop,[5] and has collaborated with Laforet, a department store in Harajuku as part of Tokyo Fashion Week since 2005.
She won an award for Best Show at Japan Fashion Week, where she launched her ready-to-wear line, which is a unique collection of deep inky blues, burnt siennas and lacey whites.
[1] More recently, Alasadi is a principal teaching fellow and a leader of various MA programmes at the University of Southampton's Winchester School of Art.