Regina (pottery)

[1] The biggest competitor of Regina in the field of decorative and colored pottery was the Plateelbakkerij Zuid-Holland (PZH).

[2] In the beginning, Regina produced the shiny plateel pottery, but it soon became clear that the general public preferred the new matt veneered plate.

In its heyday Regina produced for large foreign retailers, including in England (Liberty of London) and in Canada (Ryrie Birks).

Deteriorating company results, a poor economy, and the bad health of Otto van der Want (son of the founder), made him decide to close the earthenware factory in 1979.

Floris Meydam's designs such as the mint green coffee, tea and dinner service are examples of this.