As a result, rural and regional areas in Australia during the 1950s to 1980s often operated within an archaic and outdated financial services model; based on city banks’ supply and a tedious integration of this financial support to regional areas utilising transportation systems established sporadically from mineral booms.

[7] The consequences of such movements, from regional areas to coastal cities, has impacted the nature of rural banking in Australia.

[9] While these distinctions can be made, rural, regional and community banking serve a similar purpose for individuals and consumers located out of metropolitan areas in Australia.

Since its inception, Regional Australia Bank employs over 250 staff nationally and has established 36 branches across NSW, with its head office located in Armidale.

Regional Australia Bank also sells business focused products including investment accounts, business loans and vehicle or equipment finance and insurance through selling Allianz products such as CTP green slips personal car and home insurance.

Within the 2021 financial year, the program has donated over $2 million to a range of organisations including Camp Quality, Ronald McDonald House, Cancer Council and Suicide Prevention Australia.

The bank also donates to a range of charities specific to each of their rural and regional locations, supporting institutions such as local primary schools, women's societies, soccer programs for disabled children and scholarship funds for colleges and universities.

Regional Australia Bank has been awarded a Bronze Partner in the NSW Government's Sustainability Advantage program.

The bank won Socially Responsible Mutual of the Year by Money Magazine in 2013 and 2014 and commits to making investments in various renewable energy sources.

As a result, the bank's products are tailored more towards individual financial stability and sustainability through personalised insurance and loan policies.

Products lean towards home and business loans, with a focus on sustainable individual and commercial growth of members, as well as offering continual guidance to older customers seeking advice over casual financial management of personal assets.

In a 2018 deal with Macquarie Telecom, Regional Australia Bank established an agreement worth over $1 million to provide NBN fibre to its locations to offer new services such as videoconferencing which were previously unfeasible in small rural branches.

The deal comes as rural banks face an ongoing and increasing disparity with larger metropolitan branches with regard to technical accessibility and efficiency.

[13] This initiative accelerated the bank's customers' ability to share their data between financial institutions and gain better access to services.