Between 2004 and 2021, the entity in charge of selecting Paraguayan representatives for international pageants was the Bolivian company Promociones Gloria, which also organizes the Miss Bolivia pageant.
On March 10, 2022, it was informed that Ariela Machado, Miss Universe Paraguay 2017, acquired the Miss Universe license.
[1] On April 25, Machado confirmed that she bought the license together with her husband, Carsten Pfau, with the company Agri Terra S.
[2] On June 7, the pageant was launched with the name under the direction of Ariela Machado and with Paolo Defelippe as general producer.
[5] From 2004 to 2021, the Bolivian company Promociones Gloria selected Paraguayan representatives to compete in international competitions.