[6] On the December 23 the news with calling for a boycott of Russian goods, printing, distributing leaflets, and stickers, sending messages and emails from E-mail with such appeals had been appeared on website "Maidan".

[8][9] On 4 January 2006, in Kyiv on Khreschatyk street activists held the first event calling not buy Russian.

That same evening, activists of the Alliance "Maidan" spread through the Internet call for a boycott of Russian goods, recalling the experience of the campaign in 2005–2006.

In particular, it was called to a boycott of Russian goods during the action against Russia's policy towards Ukraine in Kyiv[15][16] and Lviv.

[17] In December 2005, former Rada Chairman Volodymyr Lytvyn said he would not send his friends any SMS with the text "Remember about the Gas – Do not buy Russian goods", because he believes that it will increase the ethnic strife.

[19] After putting up flyers in Kropyvnytskyi by unknown activists, several grocery stores stopped to do orders of Russian chocolate and beer "Baltika".

[21][22][23] From the beginning of the campaign name came from the phrase "Remember about the gas" and "do not buy Russian goods" probably with leaflets those were handed by unknown activists in Kropyvnytskyi.

In August 2013, a public campaign with a similar name and concept emerged in response to the export blockade of Ukraine by Russia.