Renault–Nissan–Mitsubishi Alliance
[8] The Alliance itself has broadened its scope substantially, forming additional partnerships with automakers including Germany's Daimler and China's Dongfeng.
[9] These analysts also note that, because the companies' recent business strategies are interdependent, attempts to restructure the Alliance could be counter-productive for all of the members.
[10] In January 2023, Renault and Nissan moved to restructure their alliance in order to recover from Ghosn's arrest and manage through a post-Covid economy.
[11] The Alliance is a strategic partnership based on the rationale that, due to substantial cross-shareholding investments, each company acts in the financial interest of the other—while maintaining individual brand identities and independent corporate cultures.
Instead, they retain their own individuality and join to build a life together, united by shared interests and goals, each bringing something different to the union.
"[18] According to public statements, the goal of the Alliance was to increase economies of scale for both Renault and Nissan without forcing one company's identity to be consumed by the other's.
After forming, the Alliance achieved its scale and also sped time to market by jointly developing engines, batteries and other key components.
[21] Collaboration between Renault and Nissan also focuses on capital-intensive research projects such as sustainable, zero-emission transportation[22] and development of automobile manufacturing in emerging markets such as Brazil, Russia and India.
The companies claim that they generate more than €200 million per year by sharing warehouses, containers, shipping crates, seagoing vessels and customs-related processing.
Based in Amsterdam, it is owned 50/50 by Renault and Nissan and provides a neutral location for the Alliance to exchange ideas, build strategy and help leverage the maximum synergies between the two companies.
"[32] Since 2010, the Alliance has undertaken a number of projects as part of a strategic cooperation deal with the German Daimler AG company.
To achieve this target, on one side Renault, Nissan and Mitsubishi Motors will accelerate collaboration on common platforms, powertrains and next-generation electric, autonomous and connected technologies.
Our total annual sales are forecast to exceed 14 million units, generating revenues expected at $240 billion by the end of the plan.” Beside the announcement of the new plan, the new logo and the new name of the Alliance had been launched.
[9][35] To strengthen French shareholder control over French companies, France passed the "Florange law" in 2014 that automatically doubled the voting power of long-term shareholders unless the company opted out,[36] which gave France's 15% stake in Renault significantly more voting power and control rights.
[35] To alleviate the tension, Renault entered into a binding pledge never to oppose the Nissan board at a company shareholder meeting.
[82][83] In May 2008, as part of the Alliance's zero emission strategy, Nissan and NEC formed a joint-venture company, Automotive Energy Supply Corporation (AESC) to focus on the development and mass production of advanced lithium-ion batteries for a wide range of automotive applications from hybrids, electric vehicles to fuel-cell vehicles.
[5] The Alliance listed as the world's leading all-electric vehicle manufacturer until surpassed in early 2020 by Tesla, with about 900,000 electric cars.
[98] Until 2019, the Nissan Leaf was the world's all-time top selling highway legal electric car with global sales of almost 450,000 units by the end of 2019.
[citation needed] The companies have agreed to share powertrain and development work on future projects across both passenger cars and light commercial vehicles.
[107] In January 2013, Renault-Nissan, Daimler and a third partner, Ford Motor Co., announced[108] three-way development on "affordable, mass-market" hydrogen fuel cell vehicles by 2017.
By collaborating on the fuel cell stack and other system components, Ford, Daimler and Renault-Nissan hope to improve the technology and produce at a large scale.
[114] While Nissan is a major player in the United States and Mitsubishi also has a minor presence, Renault has not sold cars in the country since its sale of American Motors to Chrysler in 1987.
The all-new Nissan factory, which began production in the first half of 2014, have the capacity to produce up to 200,000 units annually and will create up to 2,000 jobs directly associated with the plant.
[119] On 12 December 2012, the Renault–Nissan Alliance became the long-term controlling shareholder of AvtoVAZ, Russia's largest car company and owner of the country's biggest selling brand, Lada.
[121] With AvtoVAZ, the Renault–Nissan Alliance builds Renault, Nissan and Lada models at its plant in Togliatti, which Russian Prime Minister Vladimir Putin inaugurated in April 2012.
[123] With the Togliatti improvements and those planned at other manufacturing complexes, Renault–Nissan and AVTOVAZ will have a Russian capacity of at least 1.7 million cars per year starting in 2016.
[130] Executives at Dongfeng said the reason they choose Nissan was because of the company's successful integration with strategic partner Renault, which allowed each entity to remain independent and brand-focused but gaining benefits of economies of scale.
[132] Directly through the Alliance, Renault entered world's largest automotive market in 2009, introducing the brand through imported cars including Laguna III, Koleos SUV and Scenic multi-purpose van.
The new investment added the capability to produce up to 80,000 Nissan Rogue crossover sport-utility vehicles per year at the Renault Samsung Motors plant in Busan, taking advantage of the free trade agreements of Korea with the United States and the European Union, as well as the favorable currency exchange.
[136] King Mohammed VI inaugurated the new Renault–Nissan Alliance plant in Tangier, Morocco, at a special ceremony attended by Carlos Ghosn, Chairman of Renault and Nissan.
