Reno Arch

The original arch was built on October 23, 1926 to commemorate the completion of the Lincoln and Victory Highways.

The current arch was installed on August 8, 1987, retrofitted with new lights on November 17, 2009 and had its design scheme revised to blue and silver on May 3, 2018.

The council announced a contest to find a slogan to replace the exposition lettering on the arch.

The city of Willits removed most of the plastic panels, replaced the star with the flag of the United States and the slogan with "Gateway to the Redwoods" and "Heart of Mendocino County".

Part of the rationale was for the change was that the gold legs on the sign were hard to maintain and easily damaged, and the colors would tie in to the University of Nevada, Reno.

Daytime view of the current sign, after the 2018 color change
Reno Arch at night, prior to the 2018 color change
The Willits Arch
The original Reno Arch, relocated to Lake Street between the National Automobile Museum and Siena Reno