[1] Television, radio, social media, search engine marketing, print, phone, internet, and mail serve as the typical channels for this type of advertisement, with e-mail being the most effective form of direct response.
Common concurrences of reply marketing include asking consumers to "call now" or "act fast" in order to create a sense of urgency that will drive potential sales.
ads) has become an increasingly common form of reply marketing due to its interactive nature – if the advertisement captures a consumer's attention, it is clicked, thus introducing the product to the customer.
[4] A disadvantage of reply marketing includes the discouragement of long-term, intimate relationships between the consumer, and a company.
This is attributed to the immediate nature of the response marketing approach, and the basis of creating a sense of urgency for consumers to take advantage of opportunities.