Restaurant media

Burger King and Tim Hortons were among the first fast food restaurant chains to deploy digital signage projects involving plasma displays, LCD panels, self-service interactive kiosks in their restaurants[1] Strong competition will also continue among food service players as they attempt to capture business from these time starved consumers.

Major players are already looking for innovative ways to appeal to customers, as evident by the recent renovation announcements from food service giant, McDonald's Corp.

The major players in the food service market have been competing with new product introductions, healthier menu items and new, friendlier restaurant designs.

One, traditional "fast food" restaurants are looking for ways to keep customers in the store longer in an attempt to generate more purchases.

[3] Full-service and fast food restaurants will continue to benefit from this trend, as single and two person households find it more economical to eat meals out rather than prepare them at home.

Just like how online shopping works by making it easy to "add" more items to the basket, so too do the self-ordering kiosks.

Every time the card is used to make a purchase from the restaurant points are awarded to an online account, which can be cashed in for free items off the menu.

Fast food companies such as Pizza Hut and Dominoes are among the many restaurants that offer an app designed for on the go, easy ordering.

There are 73 million people under the age of 18 in the U.S. and these individuals represent the next generation of spenders, a marketing-savvy group that has grown up immersed in technology, the Internet and is accustomed to instantaneous delivery of information.

It is hard for advertisers to cut through the media clutter and deliver messages that are relevant and will resonate with this increasingly savvy (yet lucrative) group.

[11] Restaurant media that encompasses video ads and other multimedia content and encourages interactive game playing will effectively capture the attention of this segment.

One type of app that has revolutionised restaurant to consumer engagement is online search and discovery platforms such as Zomato and Yelp.

Whether the topic of discussion was positive or negative regarding the Double Down, conversations through Facebook and Twitter especially had a greater success of reaching consumers than any advertising campaign for the burger did.

[15] Restaurants want to utilize the opportunity for free advertising via Facebook, as it is a platform that can be constantly updated with new items, deals or even new store locations.