Examples of retail politics include in-person campaign events, rallies, and direct mail.
[1] More recent examples of such campaigning have included candidates' appearances on podcasts.
[2] It is often framed as an alternative to "wholesale" politics, in which candidates attempt to reach a large number of potential voters at one time, rather than targeting a smaller number more directly.
[3] In the United States, in-person retail politics has become less common in recent years, in large part because of the increasing influence of televised debates between candidates.
[5] Some voters in the United States state of New Hampshire, whose presidential primary is viewed as highly significant, have said that being able to see candidates in person, rather than on television, makes them more likely to support the candidate.