[1] Indeed, the term is commonly (and confusingly) used in a broader sense to refer to legitimate polls that aim to test negative political messages.
In his very first campaign, a 1946 run for the U.S. House against incumbent Jerry Voorhis, voters throughout the district reported receiving telephone calls that began: "This is a friend of yours, but I can't tell you who I am.
In March 2011, The Daily Telegraph reported that the Australian Labor Party was referred to the New South Wales Electoral Commission after it was alleged to have used "push polling" in Newcastle to discredit independent candidate John Stuart Tate.
[11] In the 2000 United States Republican Party primaries, it was alleged that Bush's campaign used push polling against Senator John McCain.
Voters in South Carolina reportedly were asked, "Would you be more likely or less likely to vote for John McCain for president if you knew he had fathered an illegitimate black child?"
[12] In the 2008 presidential election, Jewish voters in several states were targeted by various push polls that linked Barack Obama to various anti-Israel positions.
The Jewish Council for Education and Research, an organization that endorsed Obama, denounced the push polls as disinformation and lies.
[13] Amid widespread controversy over the Trump administration's executive order restricting immigration from the Middle East, the Republican Party sent out a poll to supporters on February 17, 2017, titled "Mainstream Media Accountability", which included such questions as "Do you believe that the media unfairly reported on President Trump’s executive order temporarily restricting people entering our country from nations compromised by radical Islamic terrorism?"
and "Were you aware that a poll was released revealing that a majority of Americans actually supported President Trump's temporary restriction executive order?"
[14][15] In "The Ministerial Broadcast", a 1986 episode of the satirical television program Yes, Prime Minister, the Prime Minister's Cabinet Secretary, Sir Humphrey Appleby (portrayed by Nigel Hawthorne), demonstrates push polling to the Prime Minister's Principal Private Secretary, Bernard Woolley (portrayed by Derek Fowlds), with respect to the policy of reintroducing National Service:[16] Appleby demonstrates that, with Woolley answering in the affirmative to the leading questions, he would find it difficult to argue against the desired policy.
[16] The parliament of the Northern Territory (Australia) has legislated to restrict push polling in that, during an election, the caller is required to identify his/her name and address.