Attack ad
This attempts to derail one's support for a candidate by persuading them that the candidate-under-attack's political ideas are illogical, extreme, or will be ineffective.
One of the earliest and most famous television attack ads, known as "Daisy", was used by Lyndon B. Johnson against Barry Goldwater in the 1964 presidential election.
The ad opened with a young girl innocently picking petals from a daisy, while a man's voice performed a countdown to zero.
Attack ads were used again by the campaign of George H. W. Bush against Democratic candidate Michael Dukakis in the 1988 presidential election.
The "Willie Horton" ad began with a statement of Vice President Bush's support of the death penalty.
The footage, pulled from the news media, showed Dukakis riding a tank in his attempt to counter the claim that he was weak on defense.
[10] The first attack ads of the 2006 Mexican general election were launched by the conservative National Action Party against Andrés Manuel López Obrador; the ad claimed that López Obrador's "populistic" proposals would drive Mexico further into economic crisis and bankruptcy.
The Party of the Democratic Revolution answered with attack ads against the current president Felipe Calderón, claiming that he was partly culpable for the 1994 economic crisis; since Calderón was running with a motto of "the president of employment", the ads closed with, "dirty hands, zero employments".
[12] The 30-second advertisement showing each of the six children (four boys and two girls) briefly criticizes the video clips shown: Duterte's remarks of "killing everybody", his cursing on Pope Francis, yelling "Mabuhay ang NPA" (lit.
'), kissing a woman and his comments about the rape-slay on the Australian missionary, the remarks of his war on drug campaign "would be bloody" should Duterte elected president, and finally raising his blurred middle finger.
[14] A 72-hour temporary restraining order was issued by Taguig Regional Trial Court to stop ABS-CBN and its TV stations from airing the negative advertisement.
[15] Duterte's running mate, vice-presidential candidate Alan Peter Cayetano, accused President Benigno Aquino III; two other rivals, Mar Roxas and Grace Poe; and ABS-CBN of conspiracy for making the ad.
There is, in fact, a noted negative impact on voter turnout by some researches, but it has no bearing on the evidence as it is statistically insignificant.
[26] Studies claim that 82% of Americans dislike attack ads, and 53% believe that the "ethics and values" of election campaigns have worsened since 1985.
[35] Similar backlash happened to the Liberal Party of Canada in the 2006 federal election, when they created an attack ad suggesting that Conservative leader Stephen Harper would use armed Canadian soldiers to police major cities.
[citation needed] In the run up to, and in the 2015 Canadian federal election itself, Justin Trudeau, Leader of the Liberal Party of Canada and the son of Canadian Prime Minister, Pierre Trudeau, was subjected to a sustained negative ad campaign by the Conservative Party of Canada.
[39] In 2006, Republican challenger Paul R. Nelson campaigned against Democrat Ron Kind for a seat in the United States House of Representatives.
"[40] Nelson's challenge fell short, as Ron Kind was reelected, while the attack's outrageous presentation provoked an uproar from Republicans and Democrats alike.
[clarification needed][42] Campaigns often establish or support front groups (organizations that appear to be independent voluntary associations or charity) to run counter-attack ads.
[44] George Orwell's dystopian novel Nineteen Eighty-Four includes mention of the "Two Minutes Hate", a routine in which workers are subject to films encouraging distrust, fear and hatred towards the enemies of Big Brother.
