Re:think is an imprint label under Capitol Christian Music Group, founded by Charlie Peacock in 1996.
[1] It signed several acts, including This World Fair, The Colour,[2] Sarah Masen and Switchfoot.
[4] Re:Think was founded in 1996 by music industry veteran Charlie Peacock, with the intention of marketing artists outside of the usual CCM box.
[5] With this vision in place, Peacock signed on and developed acts like Sarah Masen and Switchfoot.
"When Sparrow bought re:think Records, it was evident that our music wasn't going to be in the hands of everybody," says Jon Foreman, frontman of the band Switchfoot.