Reuben R. Sallows

[1] Sallows' photographs "are meant to call to mind the quintessential country lad who is self-reliant, loves adventure, and lives in harmony, but who can also be impulsive and mischievous".

[2] He was also known as a "rogue photographer" who travelled to the small towns, farmlands and into the expansive Canadian wilderness of Ontario, northern Quebec and the eastern provinces.

In addition to portraits, he also sold his photographs to postcard and lithograph companies in Canada, the United States, Germany and Great Britain.

He worked in an early style of pin-up girls: Most often, the women were posed with neatly arranged hair in an up-do in their most pleasant attire, usually covered by a pristine, white bib-apron.

To convey the impression of hygiene in the dairying process the dairyqueen's clothes—often of white or light-coloured cloth—the machinery and surroundings were pictured as dirt- and germ-free, which is the best environment for producing superior milk, cream and butter.

"[8] Sallows died in a motor vehicle accident when his truck turned over in loose gravel after a blowout and pinned him to the ground in a ditch.

[...] Rushed the accident victim to Alexandra Hospital, and such was the elderly man's great strength that he refused help and walked to the building unaided, in spite of his grievous injuries.

1915 newspaper for Reuben Sallows' shop in Goderich