Revel (brand)

[1] The second half of the 19th century saw Revel grow internationally with the company entering the Brazilian and South-East Asia markets.

Pierre had moved to Rio de Janeiro a few years prior and was already in the business of importing other French branded parasols and umbrellas into Brazil.

When General Joseph Gallieni arrived in Madagascar in 1896, he learned that only the queen Ranavalona III and noble persons were allowed to be seen using an umbrella.

Appalled by this custom, he published a decree in the local newspaper ‘Voa-Voa’ allowing all people (including the indigenous) to use umbrellas.

[3] Since its inception in 1851, Revel has gained international fame, with its parasols and umbrellas used and endorsed by various people as Paul Valéry of the French Academy, the writer H. G. Wells and Edouard Herriot, former mayor of Lyon (France).