[7] It separates documentary-type shows from the main site, including the long-running Scam School, to better market to the existing Discovery Channel audience.

[8] A new subsidiary was formed under Revision3 called Phil DeFranco Networks and Merchandise, which he will now completely operate under as Senior VP.

The shows have been distributed through a wide range of platforms and distribution partners, including Virgin America's in-flight entertainment system, CNET TV, iTunes, Discovery.com, BitTorrent, YouTube, PyroTV, Miro, TiVo, Zune, Apple devices, Android and Xbox.

The shows have also been distributed in wide variety of formats, including QuickTime, Windows Media Video, Theora, WebM and Xvid.

In September 2011, Revision3 programming began to air on cable television on the rebranded YouToo TV, the former American Life Network, which ended after the sale to Discovery Communications.

The name refers to the revisioning of video programming, according to founders Jay Adelson, Kevin Rose and David Prager.

iPods, TiVo, mobile, broadband enable mass, loyal audience to shift to on-demand, niche content.

[8] A new subsidiary was formed under DDN called DeFranco Networks and Merchandise, which he will now completely operate under as Senior VP.

[12] The network was created to appeal to fans of Discovery Channel properties, even including their own talent and formats.

Their daily show, Animalist News, is hosted by Amberly Gochoel, Catie Wayne, and Alex Farnham.