He was the founder, president, and chief executive officer of Forever Living Products, superseded by his son Gregg Maughan in the position of CEO.
[1] Forever Living is a multi-level marketing company that sells aloe vera and bee hive-based cosmetics and other personal products.
In 1996, upon suggestion of the American authorities, the Internal Revenue Service (IRS) and the National Tax Agency of Japan (NTA) initiated a joint audit of Rex and Ruth Maughan and related entities Aloe Vera of America (AVA), Selective Art Inc., FLP International, and FLP Japan for the period of 1991 to 1995.
[10] In February 2015, a USA district court ruled that the IRS knowingly provided some false information about AVA to the NTA, in violation of the United States' tax treaty with Japan.
[3] In Vailima, Samoa, Maughan has contributed to the preservation of author Robert Louis Stevenson's estate, making it into a museum.
[14] In early 2005 Maughan accompanied a BYU Television team to American Samoa to coordinate installation of a satellite receiver he had donated.