Rhododendron makinoi, the Makino rhododendron, is a species of flowering plant in the heath family Ericaceae that is native to Japan.

It is a compact evergreen shrub growing to 2.5 m (8.2 ft) tall and broad, with woolly young shoots and long narrow curved leaves, heavily felted brown on the reverse.

The flowers, borne in trusses in spring, are bell-shaped, deep pink in bud and opening pale pink, with red spots on the interior.

[1] In cultivation in the UK Rhododendron makinoi has gained the Royal Horticultural Society's Award of Garden Merit.

[1][2] It is hardy down to −15 °C (5 °F) but requires a sheltered spot in dappled shade, and an acid soil enriched with leaf mould.