Under LNWR auspices the coast line became one of the company's major trunk routes, serving several popular holiday resorts in addition to the port of Holyhead.

The rapid increase in traffic led the company to quadruple most of the section between Chester and Llandudno Junction in the 1890s to provide extra capacity.

A covered footbridge was provided to link the platforms, along with extensive awnings to shelter passengers and two large brick and timber signal boxes built to control the new layout.

[5] Rhyl would remain a popular holiday destination throughout the 20th century, though after World War II and nationalisation of the railway system in 1948 the Denbigh branch would see its service reduced; the line eventually closing to passenger traffic in September 1955.

[5] Though the latter still survives (though boarded up, it is a listed building), the site of the old platform 3 and goods yard has been redeveloped (now a supermarket and associated car park).

Train running information is offered via digital display screens, automated announcements and timetable poster boards.