[10] Birch studied a combined Arts and Law degree at Melbourne University in 1962, with the aim of becoming a lawyer.
[11] He later went on to be Director of Entertainment at World Expo 88 in Brisbane, Queensland, Australia, during the Australian Bicentenary year.
[12] Birch has been involved in the planning and execution of Olympic Games Opening and Closing ceremonies for 5 different editions, making him regarded internationally as an expert these events.
[12] His Olympic career includes: In 1990, Birch worked as Director on the 25th Anniversary Singapore National Day Parade.
[17] His last event was NYE 1999, where in the finale light effect on the Sydney Harbour Bridge revealed the word 'Eternity' in Copperplate writing, in honour of Arthur Stace.