Rich Johnson is a publishing executive notable for his contributions in the field of graphic novels.
Johnson is a former Vice President of Book Trade Sales at DC Comics who has been credited with popularizing the graphic novel genre in mainstream bookstores and libraries.
[1] Under his watch DC Comics had their first New York Times Bestseller with Neil Gaiman’s The Sandman: Endless Nights.
[1] From July 2016 to May 2019, he was Vice-President of Sales, Marketing and Business Development at Lion Forge Comics.
[2][3] He has previously been a publishing consultant and packager as well as the writer of "Graphic Details" – a column that appears on the industry site comicsbeat.com.