[4] Over the years, he created advertising hits that became famous, including M-V (M, m, m comme maroquinier; V, v, v comme voyage, the collective of leather makers), Vittel (Buvez, éliminez), Infinitif (Primitif), Banga (Y'a des fruits, y'a de l'eau), Belle des champs (Tu baguenaudes dans les pâturages…), Choco BN (Il est 4 heures…), Saupiquet (Cassoulet, Couscous, Paella) ou Danette (On se lève tous pour Danette !).
Throughout the 1980s, his dancing electronic hits, with wacky and facetious arrangements on double with a high sound rhythm and playing on alliteration, were massively broadcast on French radios.
When he ceased his collaboration with Claude Engel, his official composer, he then worked with Michaël Lapie for an album with rock and electro atmospheres.
This service is at the origin of the approach[12] that he has undertaken since September 2022 by presenting on stage Gotainer brings back his phrase,[13] his songs played,[14] interpreted like an actor.
[15] In 2020, he ran in the municipal elections of the small town of Cérilly ( Allier ), in 13th position on the list of the outgoing mayor ( DVD ), Olivier Filliat.