Richard Rhys O'Brien (born 19 November 1950, Banbury, Oxfordshire) is a British economist, futurist, author and co-founder of Outsights, a scenario planning consultancy.
At American Express, he was Chief Economist and Executive Director and Editor of The Amex Bank Review where he did country risk analysis.
[3] O'Brien created the economics essay competition, The Amex Bank Review Awards, in memory of EU architect Robert Marjolin.
[4] In 1998 O'Brien set up Outsights, a scenario planning consultancy, with Tim Bolderson who had worked with him at Global Business Network, where they completed large scale scenario planning projects such as The Future of Japan.
[5] O'Brien has led and developed scenarios for business and the UK Government in a wide range of sectors, including "The Future of the International Environment 2010-2020",[6] and directing the Sigma Scan,[7] an online database of future trends to 2050.